Topics

• Class Introduction/Disclosure
• Evolution of Visual Communication – Early Stages
• Pictographs (painted), Petroglyph (carved)
• Pictograms (object), Ideograms (idea)
• Modern Pictograms/Ideograms
• People of Influence – Cavemen to Egyptians
• Target Audience and Creating Solutions

Questions

• When were the first visual images recorded? Why?
• What did they communicate?
• To whom did they communicate? How does this compare to a target audience today?
• How does the history of Commercial Art compare to the careers today?
• Copyright – How can we use art in our time?

Things to Know

• The history of Commercial Art careers
• The available careers in Commercial Art
• Target audience

Topics

• The Line
• The Contour Line
• Recognizing Angles
• Finding Curves
• Weight, Variation, Length, Control
• Composition – How do you put it all together?

Questions

Things to Know

Topics

• Light Logic: Highlights and Shadows
• Creating Dimension with Lines
• 3 Dimensions on 2D
• How to show Depth
• Cross Hatching, Overlapping, Atmosphere

Questions

Things to Know

Topics

• Light and Color
• Pigments
• Color Modes: CMYK, RGB

Questions

Things to Know

Topics

• Color Wheel

Questions

Things to Know

Topics

• Elements and Principles of Design
• Gestalt Theory

Questions

Things to Know

Topics

• Anatomy
• Families
• History

Questions

Things to Know

Topics

• Typography
• Design and Layout
• Putting it all together!

Questions

Things to Know

Topics

Questions

Things to Know